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Customer Groups
Customer groups let you segment your customer base and apply different pricing or promotions to each segment.
Example use cases:
- Wholesale buyers get 20% off all products
- VIP members get early access to new products
- Staff accounts see cost price
Creating a customer group
1
Go to Customers → Groups
In the sidebar, expand Customers and click "Groups". You'll see a list of existing groups (empty if none created yet).
2
Click "New group"
Enter a name for the group (e.g. "Wholesale", "VIP Members", "Staff").
3
Save the group
The group is created. Now you can add customers to it.
Adding customers to a group
From the group:
- Open the group
- Click Add customers
- Search and select customers to add
From the customer record:
- Open a customer
- Scroll to Customer groups
- Click Add to group and select the group
Using groups with price lists
The most powerful use of customer groups is linking them to Price Lists. A price list with a group assignment applies special pricing only to members of that group.
For example:
- Create a "Wholesale" group
- Create a price list called "Wholesale Pricing" — 30% off all products
- Assign the price list to the "Wholesale" group
- Any customer in the "Wholesale" group sees the discounted prices at checkout
See the Price Lists guide for full configuration details.
Using groups with promotions
Promotions can be restricted to specific customer groups. For example, a 10% discount code that only works for "VIP Members".
When creating a promotion, look for the Customer eligibility field and select the group.
💡Tip
Customer groups are also useful for B2B scenarios (mystore.sokobuni.com) where different buyers have negotiated different pricing tiers.